What if the enormous power and potential of global business enterprise could become a force for social and environmental transformation just as it has been for the expansion of global commerce?
Grameen Danone – the world’s first “social business” as conceived and presented by Dr. Yunus in his new book – is a brilliant invention. What Grameen and Danone have done with great courage and insight is open the door to a new future – and to a new whole landscape of possibility for creating a world without poverty. And perhaps much more.
Given this first landmark step, what else might now be possible?
For instance, what could happen in the world of profit-making business if “global viability” became the equal of “maximizing profit” in the boardroom?